City Girl Talks

Stefanie McAuley: Let's talks about privilege, authentic marketing and COVID-era habits to keep.

July 19, 2020 Yasmine Hardcastle / Stefanie McAuley
City Girl Talks
Stefanie McAuley: Let's talks about privilege, authentic marketing and COVID-era habits to keep.
Show Notes

(Recorded on June 10) Marketing maven, and lovely human, Stefanie McAuley is back for another round of girl talk. Stef first came on the podcast back in January, and the world has completely changed since then. In this episode, we dig into privilege, authenticity, good (and bad habits) gained during COVID, and Stef also shares some savvy marketing tips for our current climate. (Stef's neighbor also makes a random appearance (think Friends), which was immensely entertaining.)

Stef is a writer and marketing specialist who has worked with some of the biggest brands around the globe like Nike, Nestle, Coca-Cola, Stella Artois, Tesco and Benefit Cosmetics. Not one to sit still, she's lived on three continents and travelled to fifty countries. Since coming back to Vancouver in 2015, Stef worked for PressReader, the world’s leading digital newsstand. As of early 2019, she jumped into her own business, Broad World, with both feet. She started sharing her stories years ago on Broad World’s blog, inspired by her travels, life’s lessons, and the incredible women she came across. Check it out – you might find a story that lights a fire in you, too.

Connect with Stefanie on Instagram @broad_world.

Books we talk about in this episode:


July Book Club Selection: This month's book club selection is So You Want to Talk About Race by Ijeoma Oluo. Click here to join our book club and RSVP for the July 26 online discussion! Where you can buy the book:


Let's connect! Please take a moment to rate, review and share the episode with a friend. You can also join the conversation on Instagram and Facebook. Thanks for listening and see you next week for another round of girl talk.